Virgin Vie At Home and BeCheeky.com start the search for the next supermodel

www.ilookfab.co.uk|

Supermodels step aside, because Virgin Vie At Home and BeCheeky.com have joined forces to search for the new face on the modelling scene.  And we're not looking for the usual stipulations set out by the likes of Miss Moss, we're looking for real women who are ready to shed their outer clothes and flaunt their fabulous self on our competition website www.ilookfab.co.uk|.

Size is irrelevant and providing they're aged over 18 we want to hear about them!  We know that women are beautiful whatever their size, whatever their age so we want as many of these gorgeous British ladies to start shouting about it! By simply uploading pictures of themselves onto www.ilookfab.co.uk| from Wednesday 30 July 2008, strutting their stuff in their bikini's or swimming costumes they could be a model for at least a day! And the best thing is, the winners will be chosen by online viewers who can vote for their favourite.

Judging will initially take place by the online viewers and entrants are encouraged to think like Obama and get campaigning for the vote, through their social network site, by email and word of mouth.  Once the shortlist is finalised, a judging panel made up of Virgin Vie At Home and BeCheeky.com representatives will choose the winners.

And the prize is something to shout about too, because three women (from age categories 18-24, 25-40 and 40+) will be selected to model in the next online campaign for BeCheeky.com and Virgin Vie At Home,  finishing the day armed with lots of goodies including cosmetics, swimwear and lingerie!  We'll even award some of the voters with product prizes too!

Voting opens from Wednesday 6 August … do you dare to bare?

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About Virgin Vie At Home
Virgin Vie At Home is an award-winning cosmetics, jewellery and homeware business where there are four ways to buy:
• Online via www.virginvieathome.com|
• Through our 12,000 Consultants nationwide
• Shop in our 14 retail and outlet stores
• Mail Order
• Stockist: 0845 300 8022

Contact Details
Louise James, Marketing Manager, Virgin Vie At Home
Louise.James@virginvieathome.com|
Virgin Vie At Home, Salisbury House, City Fields, Tangmere, Chichester, West Sussex, PO20 2FP
Tel: 01243 622226

About BeCheeky
BeCheeky.com, specialise in unusual & individual designs from all around the world. 35% of their range is exclusively available from BeCheeky and can’t be found online anywhere else in the UK.

BeCheeky.com has successfully launched several new brands to the UK including: Wolbar (Poland), Coco Box (Dubai), Princess (Poland), Lola Luna (France), Despi (Brazil), Jolidon (Romania), Roza (Poland), Sensualle (Brazil), Valege (France), Anielina Maternity (France), Carol Malony (California) and Elise Anderegg (France).

Founded in 2005, the Award-winning, BeCheeky.com is run by husband and wife team, James and Sarah Akin Smith and a board that includes Buying Director, Andrea Hart, previously Senior Buyer at Figleaves. The company is backed by venture capital company YFM Group and high-profile City investors with extensive retail and online experience.

Contact Details
Justine Wyness.  Head of Marketing & Sales, BeCheeky.com
Justine@becheeky.com|
Unit 20 Branksome Business Park, Bourne Valley Road, Poole, Dorset BH12 1DW
http://www.becheeky.com|
01202 545990